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SLIDE 2
Three years ago Grasmere Press took a long hard look at itself and decided to invent its own new model for success, establishing Grasmere Digital Imaging Ltd in Leeds. It set up a digital print facility, investing heavily, especially in people. GDI, learned that my company, Card Corporation, were working on an interactive front end Internet model and an automated production system. GDI took us over and we implemented a magical process that has allowed us, over the last 18 months to sell and control print over the Internet. We have learned much, have made many mistakes, have put a fortune into development but are very bullish about raising the additional capital to help us realise our dream of becoming the leader in interactive small order printing in the UK, and further afield. I promise not to promote GDI too much today, just a little bit at the end. My task today is more to share with you how creativity and adaptability are becoming far more important than any other ability in using the Internet profitably. My main concern is to put the selling and controlling of print over the Internet in a practical and helpful context.
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